Privacy policy

Version: 1.0
Effective Date: August 1, 2026
Last Updated: August 1, 2026

1. Introduction

Welcome to Shreevaa ("Shreevaa", "we", "our", "us"), the online retail brand operated by Yamya Collection, having its principal place of business at Sparklet Megapolis, Hinjawadi Phase 3, Pune, Maharashtra – 411057, India.

This Privacy Policy explains how we collect, use, process, store, disclose, and protect your personal information when you visit or use our website www.shreevaa.in, purchase products, communicate with us, or otherwise interact with our services.

Shreevaa is committed to respecting your privacy and protecting your personal information. We process your information responsibly, transparently, and in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023 (India) and other applicable Indian laws and regulations.

By accessing or using our website or purchasing our products, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue using our website and services.

2. About Shreevaa

Shreevaa is an online fashion and lifestyle brand specializing in premium Indian ethnic wear, including sarees and related products.

Our online store is powered by Shopify and may integrate trusted third-party technologies to provide payment processing, shipping, customer support, analytics, marketing, and order management services.

Business Details

Legal Business Name: Yamya Collection

Brand Name: Shreevaa

Website: https://www.shreevaa.in

Business Address

Sparklet Megapolis

Hinjawadi Phase 3

Pune, Maharashtra – 411057

India

Customer Support Email

contact@shreevaa.in

3. Scope of this Privacy Policy

This Privacy Policy applies to:

  • Visitors of our website.

  • Customers purchasing products from our online store.

  • Individuals creating customer accounts.

  • Customers contacting us through email, WhatsApp, phone, social media, or customer support.

  • Individuals participating in promotions, campaigns, surveys, giveaways, or loyalty programs.

  • Users interacting with advertisements or marketing communications issued by Shreevaa.

This Privacy Policy applies only to information collected by or on behalf of Shreevaa through our website and official communication channels.

It does not apply to third-party websites or services that maintain their own independent privacy policies.

4. Definitions

For the purpose of this Privacy Policy:

Account means a customer profile created on the Shreevaa website.

Customer means any person who accesses, browses, purchases from, or otherwise interacts with Shreevaa.

Personal Data means any information relating to an identified or identifiable individual, including information that can reasonably be associated with a person.

Processing includes collecting, recording, organizing, storing, using, sharing, updating, deleting, or otherwise handling personal data.

Services means the website, online store, products, customer support, marketing communications, and all related services offered by Shreevaa.

Third-Party Service Provider means any external organization or technology provider engaged by Shreevaa to facilitate its business operations, such as payment gateways, logistics providers, analytics providers, or communication platforms.

5. Information We Collect

Depending on how you interact with Shreevaa, we may collect the following categories of information.

A. Personal Identification Information

This may include:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Mobile number

  • Alternate contact number

  • City

  • State

  • Country

  • Postal code

B. Account Information

If you create an account, we may collect:

  • Account username

  • Login credentials (where applicable)

  • Saved addresses

  • Wishlist items

  • Shopping preferences

  • Communication preferences

  • Account activity

Passwords, where used, are stored using secure encryption methods. Shreevaa does not store passwords in plain text.

C. Order Information

When you place an order, we may collect:

  • Order number

  • Purchased products

  • Product variants

  • Quantity

  • Order value

  • Discounts applied

  • Coupon usage

  • Delivery instructions

  • Order history

  • Return history

  • Exchange history

  • Refund status

D. Payment Information

To process payments securely, certain payment-related information may be collected, including:

  • Payment method

  • Transaction reference number

  • Payment status

  • Payment confirmation

  • Partial masked payment details provided by payment gateways

Important: Shreevaa does not store your complete debit card, credit card, CVV, UPI PIN, internet banking credentials, or other sensitive payment authentication information. Such information is processed directly by our authorized payment gateway providers in accordance with applicable security standards.

E. Shipping Information

To deliver your orders, we collect information including:

  • Recipient name

  • Shipping address

  • Mobile number

  • Email address

  • Delivery instructions (if provided)

  • Courier tracking details

  • Delivery confirmation

  • Delivery attempts

  • Return-to-origin status (where applicable)

F. Customer Support Information

If you contact us, we may collect:

  • Email correspondence

  • WhatsApp messages

  • Customer support requests

  • Complaint details

  • Images submitted

  • Videos submitted

  • Product issue descriptions

  • Feedback

  • Customer satisfaction responses

This information helps us investigate issues, improve our services, and provide customer support.

G. Device and Technical Information

When you browse our website, we may automatically collect technical information such as:

  • IP address

  • Browser type

  • Browser version

  • Operating system

  • Device type

  • Screen resolution

  • Time zone

  • Language settings

  • Pages visited

  • Session duration

  • Referring website

  • Date and time of visits

H. Usage Information

We may collect information regarding how customers interact with our website, including:

  • Products viewed

  • Categories visited

  • Search queries

  • Wishlist activity

  • Cart activity

  • Checkout behaviour

  • Purchase history

  • Review submissions

  • Navigation patterns

This information helps us improve customer experience and website performance.

I. Marketing Preferences

If you subscribe to our newsletters or promotional communications, we may collect:

  • Marketing consent

  • Email subscription preferences

  • SMS subscription preferences

  • WhatsApp communication preferences

  • Preferred language

  • Promotional campaign interactions

You may opt out of promotional communications at any time using the unsubscribe link in our emails or by contacting us.

6. Information We Do Not Intentionally Collect

Shreevaa does not intentionally collect:

  • Biometric information

  • Health records

  • Government-issued identity documents unless legally required

  • Financial passwords

  • Card PINs

  • UPI PINs

  • CVV numbers

  • Bank account passwords

  • Sensitive personal information unless required by applicable law or with your explicit consent.

If such information is inadvertently received, we will take reasonable steps to delete or securely dispose of it where appropriate.

7. How We Collect Information

We collect personal information through the following methods:

Information You Provide Directly

  • Creating an account

  • Placing an order

  • Contacting customer support

  • Participating in promotions

  • Submitting product reviews

  • Joining newsletters

  • Communicating through WhatsApp, email, phone, or social media

Information Collected Automatically

Certain information is collected automatically through cookies, log files, analytics tools, and similar technologies when you use our website.

Information from Third Parties

We may receive limited information from trusted service providers involved in payment processing, shipping, fraud prevention, marketing, analytics, and customer communication, solely to provide and improve our services.

8. How We Use Your Personal Information

Shreevaa collects and processes your personal information only for legitimate business purposes and to provide a secure, seamless, and personalized shopping experience. We use your information for the following purposes:

A. Order Processing

We use your information to:

  • Process and confirm your orders.

  • Verify payment transactions.

  • Pack and dispatch products.

  • Coordinate deliveries.

  • Process cancellations, returns, exchanges, and refunds.

  • Provide invoices and order confirmations.

B. Customer Support

Your information enables us to:

  • Respond to enquiries.

  • Resolve complaints.

  • Verify purchase details.

  • Process warranty or defect claims.

  • Assist with return and refund requests.

  • Improve customer satisfaction.

C. Personalizing Your Shopping Experience

We may use your browsing history, purchase history, and preferences to:

  • Recommend products.

  • Display recently viewed items.

  • Save your shopping cart.

  • Remember your preferences.

  • Improve website navigation.

D. Marketing and Promotional Activities

With your consent or as otherwise permitted by applicable law, we may use your information to:

  • Send promotional emails.

  • Notify you of offers and discounts.

  • Share festive campaigns.

  • Inform you about new product launches.

  • Provide loyalty or reward program updates.

You may unsubscribe from promotional communications at any time without affecting order-related communications.

E. Website Improvement

We analyse customer behaviour to:

  • Improve website performance.

  • Enhance user experience.

  • Fix technical issues.

  • Measure marketing effectiveness.

  • Improve product offerings.

  • Develop new features.

F. Fraud Prevention and Security

We use information to:

  • Detect suspicious transactions.

  • Prevent fraudulent purchases.

  • Verify customer identity where required.

  • Protect our customers and business.

  • Comply with legal obligations.

9. Legal Basis for Processing Personal Data

Where applicable, Shreevaa processes personal information on one or more of the following legal grounds:

  • Your consent.

  • Performance of a contract (such as fulfilling your order).

  • Compliance with applicable legal obligations.

  • Protection against fraud and misuse.

  • Legitimate business interests, provided such interests do not override your rights.

Where consent is required under applicable law, you may withdraw your consent at any time. Withdrawal of consent will not affect processing already carried out lawfully before such withdrawal.

10. Shopify Platform

Our online store is hosted on Shopify Inc., which provides the secure e-commerce platform that enables us to sell our products and services.

Shopify may process certain information on our behalf, including:

  • Customer account information.

  • Order details.

  • Website activity.

  • Device information.

  • Cookies.

  • Payment-related information.

  • Security logs.

Shopify maintains its own privacy practices and security measures. Information submitted through our website may also be processed by Shopify in accordance with Shopify's applicable privacy policies.

We encourage customers to review Shopify's Privacy Policy to understand how Shopify processes personal information.

11. Payment Processing

To facilitate secure online payments, Shreevaa may use one or more authorized payment service providers, including but not limited to:

  • Razorpay

  • UPI payment providers

  • Credit Card Networks

  • Debit Card Networks

  • Net Banking providers

  • Digital Wallet providers

  • Other RBI-compliant payment gateways integrated into our website

These providers process payment information directly through secure encrypted channels.

Shreevaa does not store:

  • Complete card numbers.

  • CVV numbers.

  • UPI PINs.

  • Net banking passwords.

  • OTPs.

  • Payment authentication credentials.

Payment information is processed in accordance with applicable security standards and regulatory requirements.

12. Shipping and Logistics Partners

To deliver your orders efficiently, we may share limited information with logistics and delivery service providers, including but not limited to:

  • Shiprocket

  • Courier companies

  • Delivery agents

  • Warehouse partners

  • Fulfilment centres

Information shared may include:

  • Customer name.

  • Delivery address.

  • Mobile number.

  • Order details.

  • Package dimensions.

  • Delivery instructions.

Such information is shared only to facilitate order fulfilment, shipment tracking, delivery, reverse logistics, and customer support.

Our logistics partners are contractually expected to use customer information only for delivery-related purposes.

13. Google Services

Shreevaa may use Google technologies to improve website performance, analytics, marketing, and product visibility.

These services may include:

  • Google Analytics

  • Google Search Console

  • Google Merchant Center

  • Google Ads

  • Google Tag Manager

  • Google Shopping

  • Google reCAPTCHA

  • Google Maps (where applicable)

These services may collect information such as:

  • Device information.

  • Browser information.

  • IP address.

  • Website interactions.

  • Advertising identifiers.

  • Referral information.

  • Search behaviour.

This information helps us understand website usage, improve performance, measure advertising effectiveness, and provide relevant content.

14. Meta Services

We may use technologies and services provided by Meta Platforms, Inc., including:

  • Facebook Shop

  • Instagram Shop

  • Meta Pixel

  • Meta Business Suite

  • Facebook Login (if enabled)

  • Instagram integrations

These technologies help us:

  • Measure advertising performance.

  • Understand customer behaviour.

  • Display relevant advertisements.

  • Improve customer engagement.

  • Track conversions.

Meta processes information in accordance with its own privacy policies.

15. WhatsApp Business Communications

Customers may choose to communicate with Shreevaa using WhatsApp Business.

When you contact us through WhatsApp, we may collect:

  • Mobile number.

  • Messages.

  • Images.

  • Videos.

  • Order details.

  • Customer support requests.

We may use WhatsApp communications to:

  • Confirm orders.

  • Share order updates.

  • Provide delivery notifications.

  • Resolve customer issues.

  • Respond to enquiries.

  • Send promotional messages only where permitted by law or with your consent.

WhatsApp communications are subject to the privacy practices of WhatsApp and Meta.

16. Email and SMS Communications

Shreevaa may communicate with customers through:

  • Email.

  • SMS.

  • Push notifications (where applicable).

  • Phone calls.

  • WhatsApp Business.

These communications may relate to:

  • Order confirmations.

  • Payment confirmations.

  • Shipping updates.

  • Delivery notifications.

  • Return updates.

  • Customer support.

  • Promotional campaigns (where permitted).

Transactional communications are necessary to fulfil your order and generally cannot be opted out of while an order is active.

17. Third-Party Shopify Applications

To operate and improve our online store, we may install trusted third-party applications available through the Shopify ecosystem or other reputable providers.

These applications may assist with:

  • Customer support.

  • Reviews and ratings.

  • Wishlist management.

  • Loyalty programs.

  • Marketing automation.

  • Analytics.

  • Inventory management.

  • Shipping.

  • Fraud prevention.

  • Search optimisation.

  • Product recommendations.

These service providers receive only the information reasonably necessary to perform their services on our behalf and are expected to maintain appropriate security measures.

18. Sharing and Disclosure of Personal Information

Shreevaa does not sell your personal information.

We may share your information only when necessary with:

  • Shopify.

  • Payment gateways.

  • Courier and logistics partners.

  • Technology service providers.

  • Cloud hosting providers.

  • Analytics providers.

  • Marketing partners.

  • Government authorities when legally required.

  • Courts or law enforcement agencies pursuant to applicable law or valid legal process.

We may also disclose information:

  • To prevent fraud or cybercrime.

  • To protect the rights, property, or safety of Shreevaa, our customers, or others.

  • During a merger, acquisition, business restructuring, or transfer of business assets, subject to applicable legal obligations.

19. International Data Transfers

Some of the third-party service providers used by Shreevaa, including Shopify and certain technology partners, may process or store data on servers located outside India.

By using our Services, you acknowledge that your information may be transferred to and processed in jurisdictions that may have different data protection laws than India.

Where such transfers occur, Shreevaa will take reasonable steps to ensure that appropriate safeguards are in place and that your information is processed in accordance with applicable legal requirements and contractual obligations.

20. Cookies and Similar Technologies

Shreevaa uses cookies and similar technologies to improve website functionality, personalize your shopping experience, analyze website traffic, and support marketing activities.

Cookies may be classified as:

Essential Cookies

These cookies are required for the operation of our website and cannot be disabled. They enable features such as secure login, shopping cart functionality, checkout, fraud prevention, and website security.

Functional Cookies

These cookies remember your preferences, including language, currency, region, and previously viewed products, to provide a more personalized experience.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting aggregated and anonymous information, allowing us to improve website performance and customer experience.

Advertising Cookies

Advertising cookies may be used to display relevant advertisements and measure the effectiveness of our marketing campaigns on platforms such as Google, Facebook, and Instagram.

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

21. Data Security

Protecting customer information is one of our highest priorities.

Shreevaa implements reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

Our security measures may include:

  • Secure HTTPS encryption.

  • SSL/TLS protected communications.

  • Access controls based on business need.

  • Password protection and authentication.

  • Secure cloud infrastructure provided by trusted service providers.

  • Regular software updates and security monitoring.

  • Fraud detection and prevention mechanisms.

While we strive to protect your information using commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Customers are responsible for maintaining the confidentiality of their account credentials and should immediately notify us if they believe their account has been compromised.

22. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfil customer orders.

  • Provide customer support.

  • Comply with legal and regulatory obligations.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce our agreements.

  • Maintain business records.

Retention periods may vary depending on the nature of the information, legal requirements, and operational needs.

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and industry practices.

23. Children's Privacy

Our website and services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

We do not knowingly collect personal information from children without the consent of a parent or legal guardian where such consent is required.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us. We will take reasonable steps to review the matter and delete such information where appropriate.

24. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information, subject to legal or contractual obligations.

  • Withdraw consent where processing is based on consent.

  • Request information regarding how your personal information is processed.

  • Raise concerns regarding the handling of your personal information.

To exercise any applicable rights, please contact us using the contact information provided in this Privacy Policy.

We may require reasonable information to verify your identity before processing certain requests.

25. Data Deletion Requests

If you wish to request deletion of your personal information, you may submit a request by contacting us at contact@shreevaa.in.

Upon receiving a valid request, we will review the request in accordance with applicable laws and our legal obligations.

Certain information may be retained where necessary for:

  • Order records.

  • Tax compliance.

  • Fraud prevention.

  • Legal proceedings.

  • Regulatory obligations.

  • Dispute resolution.

Where deletion is not possible due to legal requirements, we will inform you of the applicable reason.

26. Grievance Redressal

Shreevaa is committed to addressing customer concerns promptly and fairly.

If you have any questions, concerns, or complaints regarding this Privacy Policy or our handling of your personal information, you may contact our Grievance Officer.

Grievance Officer

Yamya Collection

Email: contact@shreevaa.in

Business Address:

Sparklet Megapolis

Hinjawadi Phase 3

Pune, Maharashtra – 411057

India

We aim to acknowledge customer grievances within a reasonable period and endeavour to resolve them as promptly as practicable.

27. International Data Transfers

Some of our trusted service providers may process or store information outside India.

Where personal information is transferred internationally, Shreevaa will take reasonable steps to ensure that such transfers are carried out in accordance with applicable laws and that appropriate safeguards are implemented by the relevant service providers.

28. Third-Party Websites

Our website may contain links to third-party websites, applications, or services.

These third-party platforms operate independently and maintain their own privacy practices.

Shreevaa is not responsible for the privacy practices, content, security, or policies of third-party websites.

Customers are encouraged to review the privacy policies of any third-party websites they visit.

29. Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or other business transaction, customer information may be transferred as part of the business assets, subject to applicable legal obligations and appropriate confidentiality safeguards.

30. Compliance with Law

Shreevaa may disclose personal information where required to:

  • Comply with applicable laws and regulations.

  • Respond to lawful requests from government authorities.

  • Comply with court orders or legal proceedings.

  • Protect the rights, safety, and property of Shreevaa, its customers, or others.

  • Prevent fraud, cybercrime, or other unlawful activities.

31. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, legal obligations, technology, or industry practices.

The updated version will be published on our website together with the revised "Last Updated" date.

Your continued use of our website after any updates constitutes acceptance of the revised Privacy Policy.

32. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any dispute, claim, or proceeding arising out of or relating to this Privacy Policy, the use of our website, or the processing of personal information shall be subject to the exclusive jurisdiction of the competent courts located in Pune, Maharashtra, India.

33. Contact Information

For any questions regarding this Privacy Policy or our privacy practices, please contact:

Yamya Collection

Brand: Shreevaa

Website: https://www.shreevaa.in

Email: contact@shreevaa.in

Address:

Sparklet Megapolis

Hinjawadi Phase 3

Pune, Maharashtra – 411057

India

Effective Date

This Privacy Policy is effective from 1 August 2026 and supersedes all previous versions published by Shreevaa relating to the collection, processing, storage, and protection of personal information.

Version: 1.0